Making cocktail mixers a little more social.
Zing Zang LLC, is an independent marketer of a variety of non-alcoholic cocktail mixes, best known for their Bloody Mary Mix. Zing Zang is the #1 Bloody Mary Mix in the U.S. and has a cult-like following based on its award-winning, robust flavor profile. With the recent launch of an All Natural, Margarita Mix, in spring 2018, and an additional three products launching in Spring 2019, Zing Zang is on a fast trajectory to achieving their goal of #1 mix in the cocktail mix category in 2019.
Marmalade has partnered with Zing Zang as their Digital Agency of Record to achieve their digital marketing goals by building a cohesive brand across primary digital platforms - Facebook, Instagram, and the product website - ultimately to spread brand awareness.
Our strategic partnership included test and learn optimization methodologies to increase brand awareness, followers, and sales distribution by diving into performance analytics at key tentpole events throughout the year. This included optimization tactics that geo-targeted social posts in specific regional locations, which resulted in a lift of traffic in each area. Additionally, Marmalade launched the first influencer strategy for Zing Zang expanded the conversations on Facebook and Instagram. The highest performing post on our social channels with 22K video views was from one of our influencers.
To bring cohesion in the digital space, the Marmalade and Zing Zang team aligned on one campaign to stretch all channels “Sip. Love.Share.” One drink, one taste, one sip is all anyone needs to become truly infatuated with the bold, robust experience only Zing Zang can provide. The focus of this campaign is to enhance all experiences with family and friends as they take a sip, fall in love with the drink, and share it with friends and family to enhance all experiences.
As we have increased momentum within the digital space some notable wins in the last 6 months include:
Doubling followers on Instagram from 2K to 5K
Increased Fans on Facebook by 10K
Increased engagement to 130%
Received mentions by Forbes and VinePair
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